Humans are naturally curious innovators. You’re constantly searching for the next best thing and better ways to adapt current methods for a brighter future. Technology is a great example of this. Fifty years ago, no one could have imagined the internet or how the digital age would completely revolutionize the world. Now, there are new digital advances and changes every few years.
Digital marketing is an area that continues to grow and change as the years go on. With new startups and different marketing techniques, you need to be prepared to stay on top of your game as a small business owner. Find the best deals in modern marketing to help you stay dominant in your field. With the best, most evolved tools, you’re setting yourself up for success and remaining flexible to adapt to new marketing trends. Knowledge is power, and it helps to understand the changes and evolution of digital marketing if you hope to harness these new methods. Read on for a few different ways that digital marketing has evolved over the past five years and how you can benefit from these new strategies.
SEO Evolution
Search Engine Optimization (SEO) is an incredibly important tool for digital marketing. These techniques involve creating content to increase the number of times your business or website appears in search engine results. Five years ago, SEO was all about quantity or keywords and links. Now, the best search engine optimization techniques focus on the quality of content creation.
Experts like technologist Manick Bhan are focused on creating the best content rather than just out-writing your competitor. By creating great blogs and links that have a depth of data on your business idea, you’re increasing your search engine results in new ways. SEO is also aiding local business by centralizing optimizations based on location and search market. Bhan truly believes that any business, regardless of size, can find ultimate success and growth with the help of SEO strategies.
Social Media
While social media entered the scene over a decade ago, it has really blown up for business use over the past five years. The introduction of sponsored posts has allowed businesses to market to their target audience right on their Facebook or Instagram feed. The past few years have also brought about the term “social media influencers.” These are spokespeople who appeal to the masses and can be hired to promote your product on their own page. Companies are learning to appeal to their audience with new social media tactics and following trends on Facebook, Instagram, Snapchat, Twitter, TikTok, and more.
Content Creation
Content creation used to center around writing informative blogs. Now, there are many different platforms and mediums that you can use to create great content. Writing isn’t the only way to get your name out anymore. You can also create videos, podcasts, posts, and products that will help you market more effectively.
Mobile Transitions
Almost every phone in the world is now a smartphone. Because of that, most digital marketing and platforms have transitioned to mobile devices. As you’re building your business plan and web design, you need to be sure everything is compatible, not only on a computer but also on a phone. This transition has changed the way people market online.
Personalization
Having everything you could ever need at your fingertips has created a demand for instant gratification and a new level of customization. Your audience is constantly looking for new items and products that are personalized to them and their needs. This means you need a higher volume of content for your digital marketing that can be specified to each person’s interests. This has led to professions for strategists and social media marketers that weren’t needed just five years ago.
